"Fruits & Veggies — More Matters™ is a dynamic health initiative that consumers will see in stores, online, at home and on packaging. It replaces the existing 5 A Day awareness program and will leverage the 5 A Day heritage and success to further inspire and support consumers to eat more fruits and vegetables, showcasing the unrivaled combination of great taste, nutrition, abundant variety, and various product forms (fresh, frozen, canned, dried, and 100% juice). It also will build upon the body of science that indicates that increased daily consumption of fruits and vegetables may help prevent many chronic diseases."
Tuesday, June 8, 2010
Why have an online wellness guide?
We hope the online Wellness Guide will be used for the following:
By teachers to integrate health and wellness into their classrooms and core subjects,
By parents to get ideas for healthy eating and physical activity at home,
By the community to gather pertinent health information, and
By students for relevant research on health related topics, ideas for healthy eating, and staying up to date on health related current events.
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